GlobeSt.com catches up with Baker Katz executives on the popularity of utilizing geofencing to assist retailers with site selection and for shopping center awareness among other things in preparation for the upcoming ICSC RECon conference later this month in Las Vegas.
GlobeSt.com is providing wall-to-wall coverage of ICSC’s RECon show in Las Vegas May 19-22. Subscribe to the Retail Ticket for pre-event articles, live video interviews on site and post-conference analysis.
LAS VEGAS— There is constant change and uncertainty in retail now more than ever, and having a plan of action to stay ahead is necessary for brand survival. So says Jason Baker & Kenneth Katz, principals with Houston-based Baker Katz, who recently chatted with GlobeSt.com in preparation for the upcoming ICSC RECon show in Las Vegas.
According to Baker, companies such as Barnes & Noble, Target, Walgreens, etc., are taking steps to right size stores to stay ahead of where the market is heading. “Another big trend is digitally native concepts looking for brick and mortar locations, which we are interested in pursuing further at the show to better understand the shift occurring,” he says.
He also points out that in terms of forecasts for the future, “if it can be digitized, it will be.” Technology, he says, “will continue to take a stronger foothold with retail, and retailers of all sizes are leveraging it to increase efficiency and convenience.”
And according to Katz, the popularity of utilizing geofencing to assist retailers with site selection and for shopping center awareness is going to continue to grow. Personal information and traffic patterns are readily available, and retailers and owners will increasingly capitalize on that information in order to help them make better decisions.
Keep checking back for more in the coming month for wall-to-wall coverage surrounding the Vegas show and trends in the retail market.
Read the Original Article HERE
Archives
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- August 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- October 2019
- September 2019
- August 2019
- May 2019
- April 2019
- February 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- December 2014
- November 2014
- August 2014
- July 2014
- May 2014
- April 2014