On the heels of two Austin debuts earlier this summer, Snooze: an AM Eatery on Thursday formally launched its Houston location in Montrose.

The popular, decade-old, Denver-based chain restaurant soft-opened earlier this week where Interfaith Ministries once stood, near the intersection of Westheimer and Montrose.

Although based in Colorado, the restaurant incorporates locally sourced ingredients in its Houston dishes. Houston-brewed beers are on the menu alongside Boomtown Coffee-based coffee drinks; baked goods are carted in from Houston’s Slow Dough Bread Co.

Snooze is popular for its extensive and unique breakfast menu, which incorporates a variety of international offerings, but it also serves beer and cocktails. On the menu are coffee cocktails, like the Cafe Negroni, made with gin, espresso, aperol and orange; the AM Manhattan is a mix of whiskey, espresso, Irish cream, steamed milk and cherry. The traditional favorites, including mimosas and bloody marys, round out the cocktail list.

Beyond the regular breakfast staples, there are a number of dressed-up classics. The Chile Verde Benny is slow-cooked pulled pork over green-chile-sauced tortillas with a poached egg, green chili hollandaise, pico de gallo and cotija cheese. The Bella! Bella! Benny is a toasted ciabatta topped with prosciutto, taleggio cheese and poached eggs with cream cheese holldandaise, balsamic glaze and arugula.

While a breakfast chain might not seem like the type of restaurant that draws huge opening crowds, it’s already seeing winding lines in Austin. Plan accordingly if you happen to stop in this weekend.

“Snooze is unlike any restaurant ever to open in Houston and we are excited the brand is expanding and seeking growth opportunities in our area,”  Jason Baker, co-founder and principal with Baker Katz, said in an announcement. “The high-energy, vibrant atmosphere along with the unique breakfast menu is something the community will really enjoy.”

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